GFM Network News


Walmart Canada will be the first retailer in Canada to offer on-pack certified sustainable claims on a line of beef products.

Walmart to add sustainable beef label

Packages of Walmart Canada beef patties will sport a sustainability claim from the Canadian Roundtable for Sustainable Beef

Canadians buying their groceries at Walmart will be getting more familiar with certified sustainable beef. On May 10, Walmart Canada announced that beef patties from the Your Fresh Market brand will add an on-package product claim based on standards from the Canadian Roundtable for Sustainable Beef (CRSB). The brand will now feature the CRSB’s “mass

Walmart Canada bills itself as the first retailer in the country with an on-pack certified-sustainable claim for a line of beef products. (CNW Group/Walmart Canada)

Walmart locks in CRSB claim for in-store beef brand

Chain to be first retailer in Canada with certified-sustainable label on pack

The Canadian arm of Walmart has locked in enough of a supply of certified-sustainable beef to label its entire Your Fresh Market burger patty line accordingly. The retail giant announced Monday it’s now sourcing beef from “certified sustainable” farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB). The company


Canada’s largest grocer is
 hopping on to the sustainable 
beef value chain bandwagon.

Loblaw joins sustainable beef marketplace

The supermarket chain announced the purchase of one million pounds of certified sustainable beef Dec. 18

Canada’s sustainable beef value chain has its first product commitment from a retailer. Loblaw Companies, one of the founders of the Canadian Roundtable for Sustainable Beef (CRSB), has now joined the companies actively sourcing meat certified through the roundtable’s framework. The supermarket chain announced the purchase of one million pounds of CRSB certified beef Dec.

Pluses and minuses: COVID-19 hurts then helps beef sustainability

Pluses and minuses: COVID-19 hurts then helps beef sustainability

COVID-19 may have created a chance for sustainable beef to fall upward from an initial dip early in the pandemic

[UPDATED: Nov. 3, 2020] Canada’s burgeoning value chain for sustainable beef was not spared the wrecking ball that was COVID-19 earlier this year, but it hopes to find greener pastures in which to land. Why it matters: Efforts to build a separate supply chain for sustainable beef ran into challenges from market disruptions to logistical

Manitoba producers could soon benefit from a sustainable beef market in Eastern Canada.

Eastern Cargill plant tapping into sustainable beef

Cargill’s Guelph plant had just completed its standard certification when COVID-19 hit

Cargill says it’s on its way to opening up Eastern Canada for its certified sustainable beef supply chain. The company says its Guelph processing plant had just been certified according to sustainability standards, as set down by the Canadian Roundtable for Sustainable Beef, when the COVID-19 pandemic gained steam. “It was end of February, end


Backers of the certified sustainable beef program are urging more producers to sign up as demand exceeds supply.

Fast-food chain joins beef sustainability effort

Harvey’s signs on to program as demand for certified sustainable beef continues to grow

Fast-food chain Harvey’s has become the latest major buyer to sign up for the ‘sustainable’ beef initiative. But even while the number of retailers is increasing, most cattle producers are taking a ‘wait and see’ approach that has resulted in a gap between supply and demand. However, that gap is closing, said Ponoka rancher Greg

Cargill moves beyond pilot program for sustainable beef

Cargill moves beyond pilot program for sustainable beef

Its foray into sustainable beef was successful enough that the company is 
making it a standing program, with some improvements coming down the pipe

Last year was good for Cargill’s sustainable beef pilot project — good enough that the company is turning it into a standing program. The pilot is currently the only source for beef verified under the Canadian Roundtable for Sustainable Beef (CRSB) standards. Producers audited to the standard can expect an extra payment for their cattle,

About 4.7 million pounds of beef qualified for a Canadian Roundtable for Sustainable Beef claim in 2018.

Catch-22: supply lags demand in sustainable beef

The Canadian Roundtable for Sustainable Beef framework now needs to focus on financial sustainability and supply

Canada’s sustainable beef effort has reached the retail market, but now needs to work on its own financial sustainability and meeting demand. About 4.7 million pounds of beef qualified for a Canadian Roundtable for Sustainable Beef claim in 2018, according to Cargill. The company is the only processor to currently deliver CRSB certified beef, part


If properly designed and maintained, older pens and handling facilities generally don’t 
need upgrades for sustainable beef certification.

Cattle handling facilities don’t have to be fancy to be good

Certification for sustainable beef requires having proper handling facilities, but most ranches have those

Thinking of producing certified sustainable beef, but worried your cattle-handling equipment is not up to standards? Don’t fret. “At entry level, if you have cattle it’s pretty hard not to have facilities that are working,” said rancher Stephen Hughes. The third-generation Longview, Alta. rancher has been part of the Certified Sustainable Beef Production (CRSB) initiative