
Tag Archives McDonald’s

McDonald’s to make its own ‘McPlant’ items
Beyond Meat says co-created patty
Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create. “Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in

Subway, McDonald’s expand Beyond Meat rollouts in Canada
Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding

Comment: McDonald’s and the great protein betrayal
Many will feel abandoned by a company that long-championed livestock producers
When McDonald’s makes a move, everyone pays attention. That’s just the way things are in the food-service industry. For months, rumours were swirling around McDonald’s and when it would launch a plant-based product. We now know McDonald’s will enter the plant-based game by running a pilot in Ontario. The pilot project will last 12 weeks.

McDonald’s reiterates beef support during Beyond Meat test-drive
The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from

Ontario to host global test for McDonald’s pulseburger
The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows

Cargill moves beyond pilot program for sustainable beef
Its foray into sustainable beef was successful enough that the company is making it a standing program, with some improvements coming down the pipe
Last year was good for Cargill’s sustainable beef pilot project — good enough that the company is turning it into a standing program. The pilot is currently the only source for beef verified under the Canadian Roundtable for Sustainable Beef (CRSB) standards. Producers audited to the standard can expect an extra payment for their cattle,

McDonald’s to curb antibiotic use in its beef supply
Reuters — McDonald’s Corp. said Tuesday it plans to reduce the use of antibiotics in its global beef supply, fueling projections that other restaurants will follow suit. The move by the world’s biggest fast-food chain addresses concerns that the overuse of antibiotics vital to fighting human infections in farm animals may diminish the drugs’ effectiveness

McDonald’s sets greenhouse gas reduction targets
Reuters — McDonald’s Corp. on Tuesday announced what it describes as an approved, science-based target to cut greenhouse gas emissions and battle climate change, saying it is the first restaurant company to do so. Under a plan several years in the making, the fast-food company — along with its franchisees and suppliers — aims to

Sustainable beef pilot passes first-quarter mark
The packer behind the pilot of a Canadian value chain for certified sustainable beef says its first three months are proof the model is scalable as well as functional. The pilot’s first quarter “proved that a significant volume of beef can be successfully traced through a certified supply chain for the participating customers,” Gurneesh Bhandal,

Cattle traceability to pay off in Cargill pilot
UPDATED, Nov. 2 — A pilot program running through one of Canada’s biggest beef packing plants aims to test systems that can show consumers the exact path of their beef from ranch to restaurant — and reward cattle producers for their trouble. Cargill on Wednesday announced a new year-long Canadian Beef Sustainability Acceleration pilot, with
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