GFM Network News

“That’s one of the challenges — on the surface, it seems like a great idea until you fully understand what it means to implement mandatory COOL.” – Fawn Jackson.

Labelling law rears its head again, but officials don’t expect its return

Some American ranchers are ‘making a lot of noise’ but odds of a return to COOL seem slim

Glacier FarmMedia – Mandatory country-of-origin labelling (COOL) is gone, but there’s a new effort by American beef producers wanting to bring it back. “It’s still hugely on our radar,” said Alberta Beef Producers chair Melanie Wowk. “When COOL was first instituted in 2003, it was costing us about $600 million a year, so I think

COOL refers to laws requiring retailers to identify the country of origin for specific commodities.

COOL call alarms Canada

New USDA head ‘happy’ to work on WTO-compliant country-of-origin labelling laws

The likely U.S. secretary of agriculture says he’ll be “happy” to again advance country-of-origin labelling (COOL) policies. Tom Vilsack, during his Feb. 2 confirmation hearing of the Senate Agricultural Committee, confirmed he is open to reintroducing COOL laws – if they comply with World Trade Organization (WTO) standards. COOL refers to laws requiring retailers to

beef carcasses in a freezer

The COOL effect on beef trade

U.S. beef imports have increased at a faster rate than U.S. beef exports over the last few years. Why? First let’s go to the beef import numbers, noting the major country sources of U.S. beef imports. In 2015, the U.S. imported $9.1 billion worth of beef from all countries. Of that number, $7 billion came


COOL continues to obstruct sheep industry

Manitoba representative on the Canadian Sheep Federation doubts quick resolution of COOL restrictions

Canadian sheep producers remain stranded by country-of-origin labelling (COOL) restrictions, even as beef and pork producers have seen relief. According to Herman Bouw, Manitoba sheep producer and director of the Manitoba Sheep Association (MSA), COOL continues to affect the sector, isolating it from the U.S. market, due to active lobbying from the American sheep industry.

cattle in a feedlot

COOL demise not affecting livestock trade

Industry officials say they are glad it’s gone but the effects aren’t noticeable yet

The end of the U.S. country-of-origin labelling program hasn’t translated into an export boon for Canadian cattle and pig producers, but they’re still glad that border impediment is gone. Brian Perillat, manager and senior analyst at Canfax, the market analysis division of the Canadian Cattlemen’s Association (CCA), said in an interview that it’s hard to

Consumers trust farmers — but not farming

Despite claims to the opposite, the increasing chances of Donald—“You’re fired!”—Trump changing to “I, Donald—do solemnly swear—Trump” is not a sign of the coming apocalypse. Granted, the end could be closer than we think when any billionaire steps off his Boeing 757 airliner and declares, “I could stand in the middle of 5th Avenue and

border lineup (trucks) - Glen Nicoll

COOL demise a costly victory for Canadian producers

It took eight years and billions of dollars, but ultimately trade law prevailed in securing the labelling law’s repeal

UPDATED: Dec. 29 – After nearly eight years and millions of dollars spent fighting it at the World Trade Organization and billions in lower prices for Canadian beef and hog producers, the U.S. mandatory country-of-origin labelling program has been repealed. The end came Dec. 18 when both houses of the U.S. Congress passed a massive

Canada can retaliate on COOL

Canada can retaliate on COOL

But the tariffs will be lower than it wanted

In a ruling released earlier this week, Canada and Mexico got about one-third of the clout they sought from the World Trade Organization to impose retaliatory tariffs on American products because of country-of-origin labelling. But Canadian officials say the ability to penalize imported U.S. goods to the tune of C$1,054,729 is enough to pressure U.S.


COOL decision down to the fine points

An arbitration panel heard widely different interpretations of how much damage was done

Canada has made its final pitch to a World Trade Organization panel on the billions of dollars of damage beef and pork producers say they have suffered due to the U.S. country-of-origin labelling (COOL) program. Now it awaits a decision on what level of retaliatory tariffs it can impose on imports of American food and

She wouldn’t be so worried if she was assured the processing procedures were the same as in the U.S.

Americans will buy imported meat if assured of standards

USDA should help consumers make more informed decisions

With Congress currently debating the repeal of mandatory country-of-origin labelling (COOL) for meat and poultry — federal law in the U.S. since 2002 — new research from the Sam W. Walton College of Business at the University of Arkansas shines a spotlight on how COOL labelling affects consumers’ purchase decisions. In “A COOL Effect: The