GFM Network News


U.S.-based Impossible Foods, whose Impossible Burger is shown here on display at U.S. grocery chain Wegmans, launched the product at Canadian retail in late October 2020, selling exclusively at Sobeys stores until February 2021. (ImpossibleFoods.com)

CFIA to consult on new near-meat, non-meat guidelines

Clarity for labels, promotion, composition to be considered

“Greater clarity” in federal guidelines for the makeup and labels of “simulated” meat and poultry products is the end zone for a new round of consultations underway for the next month. The Canadian Food Inspection Agency on Tuesday announced the launch for the public consultation, which includes an online survey and runs until Dec. 3.

(Photo illustration: Reuters/Dado Ruvic)

Bayer, Corteva among companies stepping off Facebook

Major firms pledge to pause advertising for July

A couple of major players in the agriculture sector are on an expanding list of major companies pausing advertising on Facebook for the month of July in pursuit of policy changes at the U.S.-based social media giant. Bayer and Corteva Agriscience recently announced they have joined the #stophateforprofit campaign, backed by organizations including the Anti-Defamation


Young men for management… girls for typing?

Young men for management… girls for typing?

Our History: May 1961

In the “Some things have improved” department, these two ads (shown above and below) appeared adjacent to each other in our May 25, 1961 issue. “Young men” were invited to apply for management, accounting and marketing at the University of Manitoba, and “girls” for typewriting, shorthand and bookkeeping at Manitoba Commercial College. In the “Some

Don Mayo discusses the promotion of Canadian milk at a Dairy Farmers of Canada policy conference in Ottawa. (John Greig photo)

Milk ad awareness beating top brands

Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media



A hemp plant in Alberta. (Jennifer Blair photo)

Marijuana firms look to get creative with brand building

Ottawa | Reuters — Canadian marijuana companies, facing potential limits on advertising for recreational pot, are selling health food products and cultivating a lifestyle image to win customers in an anticipated multibillion dollar market. Canada is set to become the first G7 country to legalize recreational marijuana nationally when it introduces legislation next spring. Medical