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Video Conference A Link To Value Chains

Those interested in learning more about value chains, but with no time to travel right now, can attend Value Chains 101 next week without travelling farther than the nearest Manitoba Agriculture, Food and Rural Initiatives GO office.

There is also no cost to attend the Oct. 13, two-way video conferencing session, being held at 15 MAFRI GO sites where participants can interact directly with guest speaker Terry Ackerman, a Guelph, Ont.-based business consultant.

On location from the video conference’s host site at the Urban GO office in Winnipeg, Ackerman will take the morning to explain what value chains are and how more businesses are using them. The afternoon session will help participants better understand the elements required to launch a successful value chain.

Ackerman brings expertise to the subject, having helped launch and market over 200 consumer and industrial products, including the Organic Meadow brand of organic dairy products.

Value chains are partnerships between producers, processors and marketers to increase profit, and are viewed as a way to shift the industry away from a supply-driven focus on growing commodities to a market demand-driven mentality.

An oft-cited example is the Alberta Barley Food Service Value Chain, in which farmers and processors collaborate with Calgary’s Good Earth Café restaurant to serve barley flour-based baked goods.

Value Chains 101 will be held from 9 a. m. to noon and from 1:30 p. m. to 4:30 p. m. at GO offices including Arborg, Beausejour, Carberry, Carman, Dauphin, Gladstone, Hamiota, Melita, Russell, Somerset, Souris, Swan River, Teulon, The Pas and Virden.

If time restraints don’t allow attending for the whole day, the morning session would be the best time to attend, organizers advise.

For more information visit the Value Chain Manitoba Initiative website at

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