Canada Post is celebrating cowboy culture with the introduction of two new stamps in honour of the Calgary Stampede’s centennial this July.
The two stamps, featuring a rodeo horse and a silver and gold anniversary belt buckle, are now available in post offices, online and via phone orders.
But for the first time, collectors who own a smartphone or tablet will be able to connect with more than the visuals. These stamps feature Augmented Reality, “an enhanced view of a physical, real-world environment whose elements are augmented by computer-generated virtual elements” such as sound, video, 3D graphics, web-based information or GPS data,” the agency says in a release.
“By downloading the free Stamps Alive app, users will be able to hover their device over the stamp and access either a barrel race game or an interactive experience with a horse.”
Imagine, a horse experience that involves no shovels, sweat or hard landings.