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Organic Directory Launched

MAFRI RELEASE

An organic food directory is available to help consumers, restaurants, retailers, food handlers and processors locate local certified organic food sources, Agriculture, Food and Rural Initiatives Minister Rosann Wowchuk announced Feb. 16 during Organic Week.

“Organic food has grown tremendously in popularity in recent years and this directory will simplify the purchasing process by helping the public find local organic suppliers for a variety of excellent food products,” said Wowchuk.

The minister noted that increasing sales of locally produced organic products is part of the provincial strategy to encourage producers to consider diversifying their production plans and reach new markets. The provincial Organic Transition Program provides new funding to assist Manitobans interested in securing certified organic status for their cropland, pasture, livestock operations or processing facilities.

“Local markets are often the first line for sales growth and the best way to increase sales is to make sure buyers can connect with local sellers,” said the minister.

The directory is now available in a booklet from GO offices throughout the province or online at www.gov.mb.ca/agriculture/organic or www.gov.mb.ca/agriculture/consumer/buymanitoba.html.

Organic week in Manitoba runs until Friday, Feb. 20.

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