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Show the world Ag Days

Organizers hope to encourage social media engagement and raise the profile of the event

Ag Days draws farmers from far and wide.

Yet, despite having all those people inside the show’s excellent facilities in Brandon this January, organizers see Manitoba Ag Days as a vast gateway to the world’s agricultural attention.

Enter an engaged social media platform fuelled by show attendees, in particular the young farmers the show is dedicated to.

Kristen Phillips, general manager of Manitoba Ag Days, says the show always places a premium on promoting the knowledge, technical and social transfer aspects that agriculture relies upon here in Manitoba and throughout the world’s agricultural regions. This year they’re hoping show-goers will grab the torch and take it a few steps further, in the form of a “selfie” contest.

There will be a “red carpet” selfie station for young farmers to take shots and post them to various social media platforms. In our world today, technology plays a vital role in this social transfer and Phillips says that the organizing committee wanted to use the backdrop of Manitoba Ag Days to encourage that.

According to Phillips, anyone who brings their selfie to the Ag Days office during Ag Days will win a special Ag Days hat (while supplies last), and be entered into a contest for a “two-week farm tour in Cuba.”

“We want to provide an opportunity for our young — under 40 years old — farmers to have an opportunity to learn more about agriculture outside of Canada,” Phillips said.

The trip winner will be expected to provide a detailed report along with photos that Manitoba Ag Days would use to showcase the knowledge transfer.

The Cuba selfie draw will take place at 3 p.m. on Thursday, January 18, in the John Deere Booth in the Westoba Ag Centre Show Room.

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