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Manitoba Beef Producers hosting checkoff town hall

The meeting will include representatives from several key industry groups

Manitoba Beef Producers is hosting a town hall Dec. 7 in MacGregor to keep producers in the loop on the national checkoff program.

The meeting is one of a series being held nationally, and is slated for the Heartland Multiplex, kicking off at 4 p.m. The program includes presentations from the National Check-Off Agency, Canada Beef, Canadian Cattlemen’s Association and Beef Cattle Research Council.

“We are excited to host the national checkoff town hall meeting here in Manitoba,” said Ben Fox, president of Manitoba Beef Producers (MBP). “When speaking with members we are often asked about the NCO and what value producers are seeing for their $1 checkoff. This meeting will provide those answers and give producers further insight into just how important their checkoff dollars are to the industry.”

Scheduled to attend are Melinda German, general manager of the National Check-Off Agency, Tracy Herbert of the Beef Cattle Research Council, Tom Lynch-Staunton, of the Canadian Cattlemen’s Association and Duane Ellard and Ron Glaser of Canada Beef.

“Each of our speakers work for organizations that are vital to the Canadian beef industry and see first hand where the dollars are spent and the positive impact for producers,” said Brian Lemon, MBP general manager. “We are pleased they have all agreed to come to Manitoba and share their insights with our members.”

To attend the meeting, which includes cocktails and a complimentary supper before the meeting program kicks off at 6:45, contact the MBP office at 1-800-772-0458.

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