Your Reading List

Kubota Cup Series Comes To An End

There will be show jumping at this year’s Royal Manitoba Winter Fair later this month in Brandon, but it won’t be under the signature orange colours of the Kubota Cup.

After presenting the successful Kubota Cup Canadian Show Jumping Series for the past four years, Kubota Canada has officially stepped down as title sponsor upon conclusion of its contract. The company says it will continue supporting equine events regionally through its network of more than 150 national dealers, which assist with hunter, jumper, 4-H clubs, barrel racing, chuckwagon racing, draft horse competitions and pony clubs.

“All contracts come to an end and both sponsor and the management group are happy to move forward to the next step on such a successful note. The Kubota name and brand has become synonymous with high performance in most stables in Canada through the introduction of our sponsorship platform,” said Sandra Fraser, executive director of the Kubota Cup Canadian Show Jumping Series.

“You will be pleased to note even though corporate Kubota as title sponsor of the Kubota Cup Grand Prix Series is not returning to the Royal Manitoba Winter Fair this year, the Kubota regional sales lead Bob Inkster, Winnipeg and his dealer network represent ing Mani toba and Saskatchewan are present once again this year at the annual Royal Manitoba Winter Fair and expect to continue to throw their support behind your community.”

The Kubota Cup Canadian Show Jumping Series was the first phase of an innovative program where member events in key market regions coast to coast, hosted Kubota Cup Grand Prix qualifiers. Building sport and athlete incentive programs, along with positioning the Kubota brand as the principal at each of the participating events, contributed to this sponsor earning exceptional return on their marketing dollar and building a loyal following.

The series took place over eight months, eight cities, comprising the eastern and western Canadian regions; it rounded up the season with a National Final in November. With an average of 185 competitors participating, and 533,000 spectators visiting annually, the Kubota Cup Canadian Show Jumping Series contributed an estimated $81 million into the Canadian economy each year.

“This sponsorship model netted Kubota Canada substantial sales results from their involvement and their decision not to renew at this time was a difficult one to make,” commented Fraser. “The decision came down to timing and their need to focus towards other industries and markets necessary for the growth of the company as the leading distributor of compact diesel tractors and construction equipment in Canada.

“We are all disappointed that the series will not return to the Royal Manitoba Winter Fair this year with a Kubota Cup Grand Prix Qualifier, as the supportive people of Brandon and the western communities are true fans of show jumping sport. It has been with pride during the past four years to present the season kickoff hosted in Brandon, Manitoba,” said Fraser.

“Our future plans will include Manitoba in the new Grand Prix development, and we anticipate that the continuing support from Kubota Canada will encourage a well-rounded group of partnerships as we work towards the future of show jumping in 2010 Grand Prix.”

About the author



Stories from our other publications