Genetiporc and Designed Genetics Inc. (DGI) have formed a new strategic alliance aimed at marketing their respective programs in Canadian, U. S., and International markets. The relationship provides both organizations with improved market access while remaining independently owned and directed, the companies say in a joint news release.
Genetiporc, based in Quebec, believes this strategic alliance is a positive step consistent with its development strategy. Genetiporc customers will now have access to a broader range of specialized sire lines to complement their maternal and terminal sire programs.
“This builds on the investment we made earlier this year with the Dynaporc Farms multiplication system and Verus Animal Health Alliance to oversee certain Genet iporc market ing and development activities,” said Christian Breton, president of Genetiporc. Designed Genetics will play a key role in marketing Genetiporc maternal lines and G Performer Boars in targeted markets as well as contribute to the further development of future product lines.
Designed Genetics, based in Manitoba, specializes in the development of Duroc terminal sires and, with over 900 purebred Duroc sows in production, has evolved into North America’s largest purebred Duroc boar provider.
Having built strong brand recognition for its sire lines, this alliance now allows Designed Genetics to diversify the products it sells by marketing Genetiporc’s highly respected maternal lines to its many customers domestically and internationally.
“Now, with my sons active in the business the time has come for us to broaden our product lines and expand our business capabilities. We’ve always believed in the concept of ‘genetics for the market’ instead of ‘the marketing of genetics’ – this partnership is consistent with this ideology,” said owner Paul Riese.
Genetiporc specializes in the product ion, select ion and distribution of breeding stock with superior genetics and health status, thereby ensuring consistent, high-volume supply from a single source. It is doing business in Canada, United States, Mexico, Dominican Republic, Guatemala, Panama, Chile, Colombia, Brazil, China and the Philippines.
Designed Genetics has specialized in the advancement of Duroc genetics since 1986. Over this time, DGI Durocs has earned a reputation for siring fast-growing, efficient, robust, full-value pigs with exceptional meat quality characteristics.