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Hockey Fans Can Crunch In Support Of The Jets

Manitoba couch potatoes can now support their favourite NHL hockey team by eating chips.

Lay s brand has been named the official potato chip for the newly reborn Winnipeg Jets hockey NHL franchise.

As a hockey-loving nation, I know I speak for a great many Canadians when I say how proud we are to welcome the Winnipeg Jets into the Canadian sports arena, says Jason McDonell, vice-president of marketing, PepsiCo Foods Canada, which produces the Lay s line of snack products. Teaming up with the Winnipeg Jets was a natural and obvious fit for us two brands who value hometown pride and enjoy supporting Canadian communities.

Having worked with local farmers from across the country to produce potato chips made from homegrown potatoes for over 25 years, PepsiCo Foods Canada through its Lay s brand has been a longtime, proud supporter of Canadian traditions and communities. Company officials said in a release they are thrilled to take this next step in supporting Canadiana.

The exclusive five-year deal runs until the end of the 2015-16 NHL hockey season. Fans will be able to enjoy Lay s potato chips at the Winnipeg MTS Centre while cheering for their hometown team on the ice.

We couldn t be happier to have Lay s on board as the official potato chip sponsor of the Winnipeg Jets, says Jim Ludlow, president and CEO, True North Sports &Entertainment. This is a very exciting partnership opportunity for our organization and we look forward to working with Lay s over the next five years to bring our fans a lot of fun and enhanced home game experiences.

Celebrating hometown heros

PepsiCo Foods Canada through its Lay s brand has also launched Hometown Heroes a year-long campaign that recognizes and celebrates local individuals who make a positive impact on their community.

Beginning September 26, Manitobans are encouraged to nominate their Hometown Hero by visiting www.lays.ca/hometownhero.

A selected nominee will receive a pair of coveted tickets to a Winnipeg Jets home game, as well as formal recognition during the Lay s Hometown Hero in-arena activation.

The Lay s brand hopes to recognize a Hometown Hero at each home game that s 41 Hometown Heroes throughout the 2011-12 hockey season.

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We couldn t be happier to have Lay s on board as the official potato chip sponsor of the Winnipeg Jets&

Jim Ludlow

CEO, True North Sports &Entertainment

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