The federal government is putting up $274,000 in Growing Forward 2 funding to expand markets for Canadian potatoes.
The announcement came last month when member of Parliament Dan Vandal spoke to the 95th annual general meeting of the Canadian Horticulture Council in Winnipeg.
This project, funded under the AgriMarketing Program, provides the Canadian Horticultural Council with up to $274,714 to help grow foreign and domestic markets for Canadian potatoes, through trade shows, targeted advertising, incoming missions, market research and development, and product promotion.
This investment is part of the federal government’s plan to help Canadian farmers expand markets at home and abroad.
“The Government of Canada is committed to working with the Canadian Horticultural Council to grow Canada’s dynamic horticulture industry. These investments will help expand markets and demand for Canadian potatoes, while ensuring the highest standards for consumers around the world,” Vandal said.
Canada’s horticulture sector has almost $5 billion in farm gate receipts annually; and $3.8 billion in exports annually.
Canadian potato exports are currently $1.6 billion annually.