Farm Progress Show Attracts International Attention

Regina is preparing for an international invasion. The Queen’s city will play host to more than 40,000 visitors last month, during the 34th annual Western Canada Farm Progress Show (WCFPS).

“Last year our International Business Centre welcomed over 600 delegates from 50 countries,” says Shirley Xie, public relations and promotions co-ordinator for the show. “Based on the number of confirmed delegates that we have already, we are expecting even more international visitors for this year’s show.”

The show has been popular for a while now. “In the last five years we’ve generally seen between 40,000 and 45,000 attendants at the show, so there’s a pretty nice growth curve,” says show manager Rob O’Connor. Almost 46,000 attended the event in 2010. “Last year was the highest at tendance in over a decade.”

Each year, the 1.8-million- square-foot exhibition, held at Evraz Place in central Regina, attracts leading manufacturers, producers, buyers and interested visitors from around the globe. The show’s ongoing promotion of innovation and excellence in agriculture has led to it being dubbed “Canada’s National Farm Show” by several government leaders, and has made it one of the largest events on Western Canada’s agricultural calendar.

EXPANDED INTERNATIONAL BUSINESS CENTRE

The show’s International Business Centre (IBC) is a co-operative effort of the Government of Canada, the Province of Saskatchewan and the Province of Manitoba that brings international buyers and exporters together in one marketplace.

To accommodate the anticipated influx of delegates, the IBC has been moved to the upper level of the Co-operators Centre, which will allow for more display space, and will provide delegates with a bird’s eye view of the show’s exhibits.

INNOVATIONS SHOWCASED

Visitors in 2011 can expect to be dazzled by a wide array of new agricultural innovations, showcased by the RBC Innovations Program.

“There’s a renewed focus on innovation at the show this year,” says O’Connor. “We’re really highlighting companies that are putting something new on to the market.”

The revamped RBC Innovations Program promises to incorporate a broader range of products and more actively encourages new creation and developments in agribusiness than previous years.

“In the past we’ve only included new innovations in the show,” explains Xie. “This year we’re also going to be showcasing improvements and enhancements made on existing products.”

JOY RIDES

Gear heads will want to make sure they don’t miss out on the Chevrolet Test Drive Area, to be held in the Agribition Building. Car enthusiasts will get the chance to see, touch and, yes, drive the all-new Chevy lineup at the show.

ACCOMMODATIONS

Hotels in the area are booking up fast, with the show-r ecommended Ramada Hotel completely booked, and the basic-level rooms at the nearby Delta Regina reserved as well. The Farm Progress Show organizers suggest out-of-town visitors contact the Regina Hotel Association (www.stayinre gina.com) for hotel reservations, and to arrange shuttle service from their hotel to the show. International visitors should contact the IBC directly for assistance with hotel bookings.

The Western Canada Farm Progress Show runs June 15 to 17, and doors are open from 9 a.m. to 6 p.m. daily. For more information visit www.myfarmshow.com.

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LastyearourInternationalBusinessCentrewelcomedover600delegates from50countries.Basedonthenumberofconfirmeddelegatesthat wehavealready,weareexpectingevenmoreinternationalvisitors forthisyear’sshow.”– SHIRLEY XIE, PUBLIC RELATIONS AND PROMOTIONS CO-ORDINATOR

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