BASF renews partnership with 4-H Canada

The company pledged $600,000 to boost the club’s community engagement and communications programming

BASF will continue to fund 4-H Canada’s community engagement and communications programming into 2023, the organization announced February 17.

“Throughout the first year of our partnership with 4-H Canada, we were constantly inspired by Canada’s youth – their drive to take action and inspire change within their local communities is admirable,” said Jonathan Sweat, vice-president of BASF Agricultural Solutions Canada in a news release.

“We’re proud to extend our partnership with 4-H Canada and continue to ensure today’s youth have access to the skills and experiences they need to thrive and make a difference in the world,” he said.

Community Engagement & Communications is one of 4-H’s four leadership pillars. It encourages young people to volunteer time at local events, practise public speaking and other activities, according to 4-H Canada’s website.

BASF pledged $600,000 over three years.

In 2020, BASF supported 4-H Canada’s Youth Advisory Committee, the annual Show Your 4-H Colours campaign and provincial youth leadership programming in Alberta, Saskatchewan, Manitoba and Ontario. The company will continue to fund these, the news release said.

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