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4-H Initiative Promotes Agriculture As A Career

4 -H Canada has created an interactive website to promote career opportunities specific to the agriculture industry.

“We are very proud of our strong roots in agriculture right across the country,” states Ken Lancastle, communications and marketing manager for the Canadian 4-H Council. “Naturally, many of our partners are involved in the agriculture industry and have expressed cont inued frustration with employee shortages. We’re establishing www.careersonthegrow.caas a means of educating our members and others about all the opportunities that exist in agriculture and its related industries. There’s a lot of great stuff going on in agriculture and it’s important youth understand it.”

Lauranne Sanderson, a Nova Scotia Agriculture College faculty member and the president of the Canadian Association of Diploma in Agriculture Programs (CADAP) agrees. “The agricultural industry is constantly asking for more grads from agricultural colleges and universities across the country. Nationally there are probably four jobs for every student that walks out of our schools with a diploma in hand.”

Usually strong employment opportunities attract candidates, especially when other industries are struggling during the recession. This isn’t the case for agriculture. “The challenge for us is to get the students enrolled in the programs,” states Sanderson. “Today’s teenagers don’t understand what a job in agriculture really entails. To tell you the truth, even most farm kids don’t understand how broad agriculture is and where an agriculture education can take them.”

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