Lamb Producers Pursue Value Chain – for Aug. 12, 2010

The Manitoba Sheep Association is holding a series of meetings later this month to promote the Manitoba Lamb Value Chain Project.

The goal is to link like-minded lamb producers interested in regularly supplying the growing local market with regional abattoirs interested in allocating kill time to lamb on a regular basis to service retail and food service markets across Winnipeg and possibly other centres, the association says.

The value chain is looking for partners who are:

Interested in learning the value chain business model:

Interested in marketing their lambs to retail and foodservice in Manitoba;

Focused on learning the consumer’s needs are and collaborating with end purchasers;

Willing to share information such as flock size, breed info, feed practices, required profit margin, and current markets with chain partners;

Willing to lambs to this project on an ongoing basis, even if it means forgoing higher spot prices elsewhere.

Meetings are planned for Brandon at the GO office Wed., Aug. 25, 9 a.m. to 11; Carman GO office Aug. 26, 9 a.m. to 11, and the Stonewall Parochial Hall, Aug. 27 from 9 a.m. to 11. To pre-register contact: Gerry Oliver, Manitoba Sheep Association at 204-834-2261 or Jayne Kjaldgaard, Value Chain Manitoba Initiative at 204-461-2978.

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