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Joint Hog-Marketing Venture In Gear

Anew joint marketing service for Manitoba and Saskatchewan hog producers is up and running.

Manitoba Pork Marketing Co-op and SPI Marketing Group have formed a new company to act as a one-stop service centre for hog farmers in both provinces. It began operating Jan. 1.

The new entity, called [email protected] marketing services, is expected to handle approximately 1.5 hogs in 2010, said John Preun, Manitoba Pork Marketing Co-op president.

Perry Mohr is the new general manager of [email protected] He will also continue in his current position as Manitoba Pork Marketing’s CEO. Don Hrapchak will continue as SPI’s general manager and as a [email protected] director.

Preun said [email protected] will provide all the producer services which MPM and SPI previously provided separately: marketing, forward contracting, logistics, procurement and settlement.

By eliminating duplication, the new agency is seen as a major expense-saving measure. Preun said it will cut operating costs by 25 to 30 per cent.

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