Agriculture Minister Gerry Ritz has announced an investment of over $1 million to the Canadian Cervid Alliance to help the cervid industry capture new market opportunities and respond to the growing consumer demand for full traceability in livestock and poultry.
The Canadian Integrated Food Safety Initiative (CIFSI) is funding two projects that will help producers provide on-farm traceability assurance and proactively manage risks. The two funded projects are:
$673,500 to develop a national traceability system by gathering, storing and analyzing traceability data for farmed cervids, which include deer, elk, caribou, moose and reindeer.
$361,400 to help build a national food safety system, the Hazard Analysis of Critical Control Points-based cervid on-farm food safety system (OFFS).
“Market Access is critical for the farmed deer and elk industry in Canada,” said Randy Wehrkamp, president of the Canadian Cervid Alliance. “These projects will provide enhanced quality assurances and increased marketability for our antler and meat products to consumers in Canada and in international markets.”