New Holland ultra-dealer expands Saskatchewan reach

Mazergroup takes up Dave Marshall's three operations

(Mazergroup video screengrab via YouTube)

Manitoba New Holland ultra-dealership Mazergroup is expanding its reach further into eastern Saskatchewan with a deal to buy three dealerships there.

Brandon-based Mazergroup announced Tuesday it has assumed ownership of Yorkton New Holland, Raymore New Holland and Watrous New Holland, effective Sept. 1.

The three operations’ dealer principal, David Marshall, had bought the former Bolt Services New Holland outlet in 1998 at his home town of Raymore, about 110 km north of Regina.

Marshall then took over a New Holland company-owned dealership at Yorkton in 2002, and at Watrous, about 110 km southeast of Saskatoon, in 2008.

The three locations together have about 55 employees, who will bring Mazergroup’s total staff roster to over 370, the company said.

“We look to build upon the relationships that have been created in these locations by continuing to offer great products, great service, and an expanded support network to keep our new customers as productive as possible,” Mazergroup CEO Bob Mazer said in a release.

Marshall, in the same release, said his family thanks all its customers for their support and is “excited to join the Mazergroup family.”

The acquisition brings privately-held Mazergroup’s total locations to 19 — including all the New Holland dealerships in Manitoba plus two Saskatchewan shops at Regina and Moosomin.

The Mazergroup chain expanded from a single Massey Ferguson dealership set up at Brandon in 1959 and now deals in New Holland ag and construction equipment and other product lines including Hyundai, Kobelco, Toro and Brandt. — Glacier FarmMedia Network

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