The federal and Saskatchewan governments will put up $338,000 for the operators of the Western Canada Farm Progress Show to build an export development program for incoming buyers.
Attracting international buyers to Regina’s Farm Progress Show, billed as the largest dryland farm technology show in Canada, is a key trade development component of the event, the governments said in a joint release Thursday.
“Recruiting international buyers will allow the industry to identify international business opportunities while mitigating some of the costs and risks for new market development.”
The funded program is meant to introduce new buyers and retain existing buyers of ag equipment and related technologies, the governments said.
“The project will provide opportunities to increase and maintain international sales and provide opportunities for foreign direct investment in Western Canada.”
“The international program of the Western Canada Farm Progress Show is an integral part of its success for our exhibitors,” said Mark Allan, CEO of Evraz Place (formerly known as Regina Exhibition Park), which hosts and operates the show.
“This funding will enhance our capacity for international trade development at the show.”
Thursday’s pledged funding will flow through the recently-renewed Canada-Saskatchewan Western Economic Partnership Agreement, overseen by the federal Western Economic Diversification Agency.
The next edition of the Farm Progress Show runs June 16 to 18, 2010, at Evraz Place. For a look at coverage of the 2009 show by Farm Business Communications editors, click here.