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Monsanto Sweeps Into Curling House

Monsanto Canada has extended its involvement as the presenting sponsor of several premier curling championships in Canada through 2013.

This new multiyear agreement makes Monsanto the presenting sponsor of the 2010 Ford world women’s curling championship, March 20 to 28 in Swift Current, Sask., the 2011, 2012 and 2013 Tim Hortons Brier (Canadian men’s curling championship) and the next three Continental Cups (the Ryder Cuplike competition featuring Team North America versus Team World) during those seasons, at sites and dates to be announced.

“The Canadian Curling Association is fortunate to have such incredible corporate partners,” said Greg Stremlaw, chief executive officer of the CCA in a release. “Monsanto has made investments within our sport for a number of years now, but this type of commitment has entrenched their brand within curling well into the future.

Currently, Monsanto is the presenting sponsor for the 2009 Tim Hortons Canadian Curling Trials (Roar of the Rings), December 6 to 13 in Edmonton, the pre-Trials event (Road to the Roar), November 10 to 14 in Prince George and the 2010 Tim Hortons Brier, March 6 to 14 in Halifax. The company has been the presenting sponsor of the Brier since 2006.

“We look forward to enhancing our relationship with curling fans across the country as the presenting sponsor of these championships through 2013,” said Trish Jordan, public affairs director for Monsanto Canada.

“Curling is a grassroots game that lends itself to community involvement and it is embraced by our farm customers as both participants and spectators. As a company 100 per cent focused on agriculture, it makes sense for us to find a way to support this passion among our employee and customer base.”

As the presenting sponsor, the Monsanto brand is incorporated into the event logo, in addition to in-ice signage, rink-boards, scoreboards and hack signs. There are also numerous hosting opportunities for its customers and employees during each of the events.

Monsanto Canada first became involved in curling as a diamond sponsor of the 2001 Canadian Curling Trials in Regina.

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