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A New Seed Selection App

Monsanto Canada is launching a new mobile app under its Genuity brand in time for the 2011 seed selection season. The Genuity Seed Selector App features information on Genuity brand canola, corn and soybean products available through seed partner companies including Genuity Roundup Ready 2 Yield soybeans, Genuity Roundup Ready canola and Genuity SmartStax(TM) corn, the company says in a release.

Currently, the Genuity Seed Selector App features information on 150 canola, corn and soybean products, available from more than a dozen seed companies based in Manitoba, Ontario and Quebec.

Users can get detailed information on the individual products identified for them based on the parameters they have provided. The information for individual products featured on the app includes the seed supplier, trait, maturity rating, as well as some more crop-specific information such as hilum colour, PRR gene, and blackleg ratings.

Compatible with a broad range of BlackBerry devices, the app can be downloaded from www.genuitytraitsmo bile.ca.

CSTA receives federal funds

The Canadian Seed Trade Association has received $140,000 in federal funds to help it strengthen exports and foster the development of international markets.

The funds are earmarked for trade advocacy, participation in trade missions and preparing promotional material that will help create a stronger international market for Canadian seeds.

Canadian seed is exported to approximately 70 countries. In 2008-09 more than 276,000 tonnes of seed were exported, valued at more than $378 million, representing an increase of 39 per cent from five years earlier.

The CSTA has 140 seed company members.

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