Real Canadians Don’t Eat “Frozen Dessert” – for Aug. 12, 2010

Dairy Farmers of Canada (DFC) is warning Canadians to beware of imposters masquerading as ice cream. They are urging all ice-cream lovers to visit www.nicecream.ca to get the scoop on how to ensure they are buying real ice cream and not “frozen dessert.”

There was a time when everything in the ice-cream freezer was made from milk and was clearly labelled “ice cream.” Recently, some manufacturers have removed the “ice cream” label from major brands, replacing it with the term “frozen dessert.”

These products likely contain palm or coconut oils instead of cream. As a result, consumers are often completely unaware that the brands they buy are not ice cream. Instead they are buying a product that contains oils that many people are trying to avoid in their diet. Real ice cream is made from milk including ingredients derived from milk such as cream, skim milk powder and whey powder.

“There is nothing more satisfying on a hot day than delicious, cold, real ice cream made from 100 per cent Canadian milk,” says Solange Heiss, assistant director, marketing and nutrition communications at Dairy Farmers of Canada. “That’s why Dairy Farmers of Canada is urging Canadians to look for the 100 per cent Canadian Milk symbol on ice-cream packaging and make sure it says ice cream not ‘frozen dessert.’”

A new DFC contest is designed to help Canadians recognize when they are purchasing real ice cream and when they are buying “frozen dessert.”

Canadians can enter the contest for a chance to win a $10,000 trip to Jasper with their family at participating grocery stores, dairy bars and ice-cream shops or on the Internet at www.nicecream.ca.

The website also links to the “Make Better Choices” Facebook page where Canadians can upload their own funny videos and photos on the general topic of “making better choices.”

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