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Long guns and long johns?

Our History: October 1953

Readers of a certain age will remember that the models for men’s long underwear in Eaton’s and Sears catalogue ads were often holding a shotgun or rifle, as was one of the models for Mary Maxim sweater knitting kits in this ad in our Oct. 22, 1953 issue. If you wanted a kit, you wrote to “Miss Mary Maxim” at Box 100 in Sifton, Man., where the company was started by Willard and Olive McPhedrain. The company name came from Mary Maximchuk, one of their employees.

We reported that at a meeting called by the Manitoba Farmers Union and attended by producers, traders and extension workers, delegates had passed a resolution calling for some kind of marketing board “to bring some measure of stability to the livestock industry.”

On the same page we reported that Manitoba was sending the largest-ever entry to the Royal Winter Fair in Toronto. There were 13 carloads of cattle, horses, sheep and swine from 68 exhibitors.

At the annual meeting of the Winnipeg and Districts annual convention, delegates watched a National Film Board presentation on mastitis. There was also discussion of the reasons for downgrading of milk from No. 1 to No. 2, with the reasons cited as dirty utensils, mastitis or poor cooling.

At the Brandon Fall Show and Sale, average price for 32 Angus cows was $261.56 and average price for all sows was $81.29.

Manitoba Pool Elevators held its annual meeting that month, and it reported a net surplus of $2.27 million and a new record in grain handle through its 209 local co-op elevator associations.

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