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Ideas Sought For The “Great Manitoba Food Fight”

Manitobans with a great new food or beverage idea are invited to enter the “Great Manitoba Food Fight” scheduled in April as part of the 2011 Capturing Opportunities event.

Competitors pitch their product ideas and provide a product sample to a panel of judges. First-, second-and third-place finalists receive product development awards valued at $15,000, $10,000 or $5,000. Prizes can be used for a variety of expenses such as research and development at the Food Development Centre, the Richardson Centre for Functional Foods and Nutraceuticals, the University of Manitoba or at other Manitoba research facilities.

The 2011 edition of the Great Manitoba Food Fight will be held in Brandon at Assiniboine Community College’s (ACC) Manitoba Institute of Culinary Arts (MICA) on Wednesday, Apr. 20. The location of this year’s event will give the competing food and beverage entrepreneurs the opportunity to work with both first-year and second-year student chefs at the college.

Applications are available by contacting Manitoba Agriculture, Food and Rural Initiatives (MAFRI) consumer trends specialist Jeff Fidyk, chair of the Great Manitoba Food Fight 2011, at jeff. [email protected] or by phone at 204- 871-0491, or from any MAFRI GO office. Applications must be submitted by Dec. 15 and must include a business plan for the development and commercialization of the product.

MAFRI staff are available to work with food entrepreneurs and applicants of the Great Manitoba Food Fight in the development and fine tuning of their business plans.

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