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Harley-Davidson moving with the times
With its traditional customer base aging fast, the iconic brand is shifting its focus
When we think of Harley-Davidson, what’s the first thing that comes to mind? That unmistakable rumble that drives some people to distraction but is music to the ears of hardcore enthusiasts. It’s the company’s trademark and biggest source of controversy. It’s funny then that the all-electric Harley LiveWire is front and centre on the company’s